260 Days of Learning Project
 
Yes, I am behind in my blogging, and I am about resigned to the fact that it will be next to impossible to get 260 posts by the 30 of April.  What this means is that I will continue the project beyond the 30 of April so that I can at least complete 260 posts.

In the mean time, I read four articles tonight for my Web Authoring course.  Of the four, three interested me, one resonated with me, and one was full of stats that I had never really considered. 

The article that resonated with me was Kyle Mueller's "How Environments, Real and Virtual, Influence Us."  Most people would not realize this to look in my office, but clutter really does bother me.  I don't like tight spaces, and clutter resembles a tight space for me.  Like Mueller points out, "as a natural progression, a home and a website seem to accumulate things--and at the same time, they are rarely purged of non-essentials" ("How Environments).  Mueller is absolutely right.  Rather than taking things off of our websites when we need to do an update, we just keep adding, creating more and more clutter.  No wonder some websites make me cringe.  I also agree with Mueller when he argues that "too many colors,  colors that clash, or use of too much strong color can make a space feel cramped and cluttered" ("How Environments").  Color, perhaps above all other design elements, has the greatest affect on me emotionally and psychologically when it comes to web design.

The article full of statistics is "Why Color Matters" by Jill Morton.  One fact that Morton relays is that "color increases brand recognition by up to 80 percent" based on studies by University of Loyola and Maryland ("Why Color Matters").  And who would have thought that making Ketchup green would boost Heinz sales by $23 million ("Why Color Matters)?  You see red with white lettering and what is the first thing that pops to mind?  Yea, Coke.  Color does matter, more then we really co.

The funny thing is, the third article I read that really didn't mean a lot to me is Joshua David McClurg-Genevese's "Color: An Investigation."  So while this article wasn't particularly eye-opening for me, it did remind me that color is not something that people have depended on since the beginning of time.  As McClurg-Genevese points out, "the first true critical thinking about color occured during the Renaissance in Europe" ("Color: An Investigation").  I think we tend to believe that color theory has always been around, but this is far from true.

Three articles, one blog post, color.  I will look at websites differently from hence forth.